Property Tax Appeal Pricing: Pay Only If We Win

How much does it cost to appeal property taxes? Filing with your county is free. AppealAlly builds property-specific evidence and prepares a signed appeal form for your case, then files your appeal as your authorized agent and handles the county. Our customers’ median estimated savings is $699/year.

Full-Service Appeal: 30% of First-Year Savings*

Designed for busy homeowners who prefer a completely hands-off experience. We handle the appeal: filing, deadline monitoring and follow-up, and we may take your appeal to the Board of Equalization as your agent if it gets that far. You pay $0 upfront; our fee is 30% of your first-year tax savings* if we reduce your assessed value, and a one-time $25 fee applies if the county grants the 3-year freeze.

*Savings are estimated from the effective tax rate on the most recent tax bill we have for your property, or from your county's published tax rate if we have no usable bill. If your actual first-year savings turn out lower, send us your tax bill and we'll refund the difference.

The Math Behind Your Property Tax Appeal

Full-Service figures subtract our 30% fee and the one-time $25 freeze fee, assuming the county grants the 3-year freeze.

Results may vary. The $699/year figure is the median of estimated first-year savings across AppealAlly customers as of July 2026; individual outcomes depend on your county, property, evidence, and the Board of Equalization’s decision.

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Frequently Asked Questions

How much does AppealAlly cost?

Our Full-Service Appeal costs $0 upfront. Our fee is 30% of your first-year tax savings, charged only if we win, plus a one-time $25 fee if the county grants Georgia's 3-year freeze. If your actual first-year savings turn out lower than our estimate, send us your tax bill and we'll refund the difference.

How much does it cost to appeal property taxes in Georgia?

Filing the PT-311A with your County Board of Tax Assessors is free. There is no filing fee at the Board of Equalization stage, and only a $25 fee if a case is later certified to Superior Court. What costs money is help preparing and filing the appeal. With AppealAlly's Full-Service Appeal, you pay $0 upfront, and we prepare your evidence and file your appeal as your authorized agent. Our fee is 30% of your first-year tax savings, charged only if we win, plus a one-time $25 fee if the county grants Georgia's 3-year freeze. If your actual first-year savings turn out lower than our estimate, send us your tax bill and we'll refund the difference.

What if my Full-Service appeal doesn't save enough to justify the 30% fee?

Our 30% fee applies only if we reduce your assessed value, and it scales with your savings: for example, $200 in first-year savings means a $60 fee. If the county grants Georgia's 3-year freeze, a one-time $25 freeze fee is added, for $85 in total, and you keep 100% of the savings in years two and three. On a very small reduction, the $25 freeze fee can be more than your first-year savings, but the freeze protects the lower value for two more years. If we do not reduce your assessed value, you owe no 30% fee. See our pricing terms.

Are there any hidden fees with AppealAlly?

No surprise fees. Full Service is $0 upfront. Our fee is 30% of your first-year tax savings, charged only if we win, plus a one-time $25 fee if the county grants Georgia's 3-year freeze. If your actual first-year savings turn out lower than our estimate, send us your tax bill and we'll refund the difference. All fees are disclosed before you sign up. No subscriptions, no renewal fees, no surprise invoices.

What if I do not win my appeal?

Our Full-Service Appeal fee is contingent: if we do not reduce your assessed value, you owe no 30% fee. If we do, it is 30% of your first-year savings, estimated from the effective tax rate on the most recent tax bill we have for your property, or from your county's published tax rate if we have no usable bill. If your actual first-year savings turn out lower, send us your tax bill and we'll refund the difference. A one-time $25 freeze fee applies if the county grants Georgia's 3-year freeze, and it can be more than your first-year savings.

When am I billed for Full-Service?

You pay $0 upfront. When you sign up, you add a card, which our payment processor, Stripe, stores securely; nothing is charged then. We charge it only after your county decides your appeal: our 30% fee if the county reduces your assessed value, calculated from the effective tax rate on the most recent tax bill we have for your property from the two tax years before the year under appeal (or your county's published tax rate when we have no usable bill from those years), and the one-time $25 freeze fee if the county grants the 3-year freeze. If the county neither reduces your value nor grants the freeze, we charge nothing. You are billed after your county's decision, which can take from a few weeks to several months or longer after we file, depending on your county and whether your appeal goes to a Board of Equalization hearing.

How is the 30% fee calculated?

The fee is 30% of your first-year tax savings. First-year savings means the assessed value reduction we win multiplied by your property's effective tax rate. We take that rate from the most recent tax bill we have for your property from the two tax years before the year under appeal: its total tax divided by its assessed value. When we have no usable bill from those years (one showing an assessed value and a total tax that are both above zero), we use your county's published tax rate. Example: if your reduction creates an estimated $699 of first-year savings, our fee is roughly $210, plus a one-time $25 fee if the county grants Georgia's 3-year freeze. You keep about 70% of the estimated year-one savings (less the $25 freeze fee when it applies) and 100% of years two and three when the freeze applies. If your actual first-year savings turn out lower than our estimate, send us your tax bill and we'll refund the difference.

Does AppealAlly cost less than a tax attorney?

It depends on your case. Tax attorneys typically bill by the hour and often require an upfront retainer. AppealAlly's Full-Service Appeal costs $0 upfront: 30% of first-year savings, charged only if we win, plus a one-time $25 fee if the county grants the 3-year freeze. Attorneys add value for commercial property, multi-parcel disputes, or Superior Court appeals. For a residential appeal at the Board of Equalization, AppealAlly prepares the property-specific evidence and handles the appeal for you at the published price.