Property Tax Appeal Pricing: Plans That Pay for Themselves
Trusted property tax service company offering two appeal plans. $79 DIY kit or full-service with no upfront cost. Pay only if your taxes go down.
How much does it cost to appeal property taxes? Filing with your county is free.
AppealAlly provides the evidence packet (comparable sales, pre-filled forms,
and a step-by-step filing guide) so you can build the strongest case possible.
The average Georgia homeowner saves $497/year after a successful appeal, and both
plans are backed by money-back guarantees.
Essentials DIY Appeal Kit: $79
Built for hands-on homeowners who want to file their own appeal. You receive a
complete evidence packet: a pre-filled PT-311A appeal form, 3 to 5 comparable
sales with plain-language analysis, an evidence grid, and a step-by-step filing guide.
Print, sign, and mail it yourself. If your county doesn’t reduce your assessed
value, you get a 100% refund.
Full-Service Appeal: 30% of Savings
Designed for busy homeowners who prefer a completely hands-off experience. We handle
everything: filing, deadline monitoring, hearing attendance, and follow-up. You
pay $0 upfront; our fee is 30% of your first-year tax savings only if we successfully
reduce your taxes.
The Math Behind Your Property Tax Appeal
| Plan |
Year 1 Savings |
3-Year Total |
Return |
| DIY Kit ($79) |
$497 |
$1,491 |
19x |
| Full-Service ($0 upfront) |
~$348 net |
~$1,342 net |
$0 if no savings |
Whether you choose DIY or Full-Service, your savings far exceed the cost.
That’s why we back our DIY kit with a 100% money-back guarantee.
Results may vary. The $497/year figure reflects the average first-year
savings reported by AppealAlly customers with successful appeals; individual
outcomes depend on your county, property, evidence, and the Board of
Equalization’s decision.
Check your savings now
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See how it works
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FAQs
Frequently Asked Questions
- What exactly do I get for $79?
- You receive a complete appeal packet with a ready-to-sign appeal form, 2 to 5 comparable properties with detailed explanations, a presentation-ready summary & script, a map of your comps, and step-by-step instructions for filing your appeal.
- What is your money-back guarantee?
- If you submit an appeal using our Essentials DIY Kit packet and your county does not reduce your assessed value, we will refund 100% of your $79 fee. Simply email your decision letter or denial notice within 1 year of purchase.
- How much does AppealAlly cost?
- Our Essentials DIY Kit is a flat fee of $79 with no hidden fees. We also offer a Full-Service Appeal where you pay 30% of your first-year tax savings only if we successfully reduce your taxes. No upfront cost.
- How much does it cost to appeal property taxes in Georgia?
- Filing the PT-311A with your County Board of Tax Assessors is free. There is no filing fee at the Board of Equalization stage, and only a $25 fee if a case is later certified to Superior Court. What costs money is preparing the evidence packet that wins the appeal. AppealAlly offers two pricing tiers: DIY Essentials at $79 flat (you get the comparable-sales packet and filing guide, then file the PT-311A yourself) or Full-Service Appeal at 30% of first-year savings only if we win, with a money-back guarantee on your first try.
- Is the $79 DIY appeal kit worth it?
- Yes. The average homeowner saves $497/year after a successful appeal, which means the $79 kit pays for itself more than six times over in year one alone. With Georgia's 3-year assessment freeze, your total savings can reach $1,491. AppealAlly maintains an 82% win rate, and the kit comes with a 100% money-back guarantee if your county doesn't reduce your value.
- Should I choose DIY or Full-Service for my property tax appeal?
- It depends on how hands-on you want to be. The DIY Kit ($79) is best for homeowners comfortable filing their own appeal. You get the same evidence quality and file it yourself. The Full-Service Appeal ($0 upfront, 30% of savings) is ideal if you want a completely hands-off experience. We handle filing, deadlines, and hearing attendance. Both include the same comparable sales analysis. See how the full process works.
- What if my Full-Service appeal doesn't save enough to justify the 30% fee?
- You only pay if we reduce your taxes. If your savings are minimal, your fee is proportionally small. For example, a $200 annual reduction means you pay just $60 in year one and keep 100% of the savings in years two and three. If we don't reduce your taxes at all, you pay nothing. See our money-back guarantee details.
- Are there any hidden fees with AppealAlly?
- No surprise fees. The DIY Kit is a flat $79, all-in. Full-Service is 30% of first-year tax savings with $0 upfront. The only additional charge is a $25 fee when your appeal secures the Georgia 3-year assessment freeze. All fees are disclosed before checkout. No subscriptions, no renewal fees, no surprise invoices.
- What if I do not win my appeal?
- For the DIY Appeal Kit ($79), you get a 100% refund if your county does not reduce your assessed value. For Full-Service Appeal, our fee is contingent: if we do not win you a reduction, you owe nothing. There is no scenario where you pay for an appeal that does not save you money.
- When am I billed for Full-Service?
- You pay $0 upfront. We hold a card on file via Stripe SetupIntent so we can charge our 30% fee only after your county officially reduces your assessment and the savings are calculated from the county's tax bill. If we do not win, no charge is ever made. You typically see the bill 6 to 16 weeks after we file, depending on how quickly your county processes the appeal.
- How is the 30% fee calculated?
- The fee is 30% of one year of estimated savings. We project the savings by multiplying your assessed value reduction by an estimated tax rate for your area. Example: if we project a $497 annual reduction, our fee is roughly $149. You keep 70% of year-one savings and 100% of years two and three when the Georgia 3-year freeze applies.
- Is the DIY kit really enough to win?
- Yes, for hands-on homeowners. The kit includes the same 2 to 5 comparable sales analysis, evidence grid, and pre-written appeal arguments that our Full-Service team uses. The Board of Equalization weighs evidence quality, not who submitted it. The difference is that you handle the filing yourself (printing, mailing the PT-311A, attending the hearing if needed). If your county does not reduce your value, you get a 100% refund.
- Can I switch from DIY to Full-Service later?
- Yes, as long as your appeal deadline has not passed. If you start with the DIY kit and decide you want hands-off support, contact us and we will credit the $79 toward Full-Service onboarding. The deadline to switch is whichever comes first: your county's 45-day appeal window from the Notice of Assessment, or 7 days before your scheduled Board of Equalization hearing.
- Does AppealAlly cost less than a tax attorney?
- For most residential appeals, yes. Tax attorneys typically charge 25% to 50% of first-year savings and often require an upfront retainer. AppealAlly Full-Service is a flat 30% with $0 upfront and a contingent fee structure. Attorneys add value for commercial property, multi-parcel disputes, or Superior Court appeals; for residential homeowners at the Board of Equalization stage, AppealAlly offers comparable evidence quality at a transparent price.